“If you’re focused on calculating profit margins, you will likely miss the nuance of what problems truly need solutions. You’re also less likely to connect with a base of customers so deeply that they spread the word on your behalf or stick with you after competition enters the market. You’re less likely to realize the real opportunities, because you are less likely to be solving a real problem.

If you’re focused on high margins and high volume, this will often lead you to a market that is already peaking and nearing consolidation. Volume usually comes from the market having matured and high margins attract competition. One should be wary of this scenario – if it’s too good to be true, there’s a good chance you’re late to the party. This is the classic problem with chasing money: you’re one step too late and end up facing market consolidation before you’re ready to contend with it.”

Read more here: http://www.inc.com/neal-cabage/why-helpng-others-is-good-business.html