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Adweek Online:  www.adweek.com This is the online edition of Adweek, a popular print magazine focusing on all things advertising and marketing. This site features the inside scoop on what's going on in the marketing departments of high-profile companies and corporations. American Association of Franchisees and Dealers:   www.aafd.org This organization represents…

"If you’re focused on calculating profit margins, you will likely miss the nuance of what problems truly need solutions. You’re also less likely to connect with a base of customers so deeply that they spread the word on your behalf or stick with you after competition enters the market. You’re…