A well-constructed, attractive, eye-catching, and informative sign can by far be a business’s most valued “employee”; one that works 24 hours per day, 7 days a week with minimal maintenance required. High quality signage truly promotes a positive image for any business, in addition to reinforcing brand recognition.

The following is a great read from www.thesignfoundation.org:

April 30, 2013  A growing body of research confirms what many business experts have long believed: good signage is the most effective form of advertising. Recent studies have shown:

Adding one sign to a business can increase sales by 4.75%. This increase is greater than expanding to a larger building, staying open longer hours or longevity in a location. “Economic Value of Signs,” (1997) – republished by the Signage Foundation Inc., in 2013. Seth Ellis, Robert Johnson, Robin Murphy, University of San Diego

When a business makes a change to its signage, whether a redesign or the addition of a new sign, it can expect a significant increase in sales. About 60% of businesses reported sales increases averaging 10% or greater after a sign change. “Economic Value of Signs” (2012) Jeff Rexhausen, George Vredeveld, University of Cincinnati

An increase in signage leads to greater business, which leads to higher tax revenues. Adding one more sign to every fast-food outlet in Los Angeles would add $10 million more to the city’s tax base, for instance. “Economic Value of Signs,” (1997) – republished by the Signage Foundation Inc., in 2013. Seth Ellis, Robert Johnson, Robin Murphy, University of San Diego

Not just any type of sign will do. Increasingly, consumers are drawn into unfamiliar stores based on the quality of their signs. “Longitudinal Analysis of Signage Communication Evidence from the BrandSpark/Better Homes and Gardens American Shoppers Study” (2011 and 2012), conducted by James J. Kellaris, University of Cincinnati College of Business.

Each year, SFI adds to the growing body of information related to the importance of on-premise signage through scientific and peer-reviewed research. Many of the findings are presented at the annual National Signage Research and Education Conference, held in conjunction with the University of Cincinnati’s Colleges of Business and Design, Architecture, Art and Planning (DAAP). The 2013 NSREC is scheduled for Oct. 9-10 in Cincinnati, Ohio.

Complete studies and scientific research about on-premise signage is available through the Signage Foundation Inc. To learn more, visit the research section at www.thesignagefoundation.org.