A wayfinding program can be a large and challenging process for sign shops to accomplish. Howard Industries’ very own Bill Freeman, Vice President of Architectural Sales, tackled this exact topic in the current October issue of Sign Builder Illustrated. The full article publishes multiple tricks of the trade on effectively integrating our environments with our wayfinding projects. Among those sharing tips, Bill Freeman of Howard Industries emphasizes the importance of visualizing the visitor’s perspective. “They need to look at the project through the eyes of a first time visitor to the facility or property. How do they want the visitor to navigate through the facility or property?”
There are also contributions from additional wholesale manufacturers such as Charles Kelly of Clarke Systems and John Iyoob of Ornamental Post and Panels. All three parties are in agreement: surroundings are a crucial and influential decision-making factor in your project.